”Branding is what people say about you when you leave the room.Jeff BezosFounder, Amazon
Contrary to what you may have heard, executive presence isn’t charm school. Nor is it a matter of performance or IQ.
Rather, it’s a blend of qualities and traits that successful people communicate when they interact with others and has a huge impact on how they’re perceived. It’s how you show up and how you make others feel. Think of it as a person’s personal brand.
The Center for Talent Innovation, in their broad definition of executive presence, include: how you act (Gravitas), the way you speak (Communication), and how you look (Appearance).
These three components often interact with and influence each other. For example, if your speaking skills enable you to command a room, your gravitas grows; on the other hand, if your presentation is rambling or your appearance is unprofessional, your gravitas suffers.
Executive presence isn’t a nice-to-have, but a must-have for your leaders to be successful.
Why Executive Presence
Executive presence is critical to the success of your leaders and your organization, because it’s often the determining factor during talent reviews that differentiate competent leaders from those who are identified as competent and “ready now” for the next level.
Executive presence alone doesn’t ensure a leader’s success but without it, even top performers are at a disadvantage.
Can You Develop Executive Presence?
Absolutely! Some are lucky enough to be born with it. Those who aren’t born with it have recognized the value of it, and they are committed to developing the qualities of executive presence that leaders with a track record of success possess.